DIETS DON'T WORK

Weight goes up and down and up and down and up and down and up and down and on and on and on and it's exhausting and expensive and unsuccessful. We've all been there.

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WHY DO DIETS FAIL

IT'S ABOUT CONSISTENCY Diets are temporary changes in behavior that no one would ever adhere to forever. So everyone gains the weight back — and often more. Diets simply do not address the basic problem. They don’t provide a framework of knowledge upon which better decisions can be made for a lifetime.

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THE TRUTH ABOUT DIETS

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95% of Dieters Gain Back The Weight

Temporary changes in behavior will never work for sustained weight and health maintenance. So what DOES work? Understanding our physiology, our enviroment, and our food. In other words, knowledge.

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FOOD KNOWLEDGE TIME

Now that we're armed with an understanding of our physiology, how it works against us in our environment, and why diets virtually never work, let’s move forward and start learning about our food itself. Ready?

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